World Health DayIs the world losing the fight against diabetes?
In a major report, the organization warned that diabetic cases had nearly quadrupled to 422 million in 2014 from 108 million in 1980.
High blood sugar levels are a major killer - linked to 3.7 million deaths around the world each year, it says. And officials said these numbers would continue to increase, unless a "drastic action" was taken.
The report gives an in-depth overview of both Type 1 and Type 2 diabetes, but concludes that the surge in diabetic cases is predominantly down of Type 2 - the form closely linked to poor lifestyle.
As the world's weight have ballooned - with one-in-three people now overweight - so too has the number of diabetes cases.
Dr. Etienne Krug, the WHO official in charge of leading efforts against diabetes, told the BBC: “diabetes is a silent disease, but it is on an unrelenting march that we need to stop”.
“We can stop it, we know what needs to be done, but we cannot let it evolve like it does because it has a huge impact on people's health, on families and on society”.
It triples the risk of a heart attack and leaves people 20 times more likely to have a leg amputated, as well as increasing the risk of stroke, kidney failure, blindness and complications in pregnancy.
But a further 2.2 million deaths are linked to high blood sugar levels. And 43% of the deaths were before the age of 70.
But, in a remarkable transformation, it is now low and middle income countries bearing the largest burden.
Dr Krug told the BBC News website: "That's where we see the steepest increase. Knowing that's where most of the population lives in the world, it does show numbers will continue to increase unless drastic action is taken."
Dr Slim Slama, a WHO specialist in region, told the BBC News website: "We are the region that has experienced the greatest rise in diabetes, moving from 6 million to 43 million - it is a huge, huge increase.
"In Qatar or Kuwait we have more than 20% of the population with diabetes and when you look at subgroups - people beyond 45 or 60 years old - it's 30-40% and things are even more worrying."
He said growing and ageing populations were behind part of the rise, but diet and inactivity were a major problem.
More than three quarters of teenagers in the region are doing less than the recommended level of exercise, he said.
Turkey is the country with the highest figure for growth of diabetes in Europe, according to Turkish Diabetes Foundation (TDF).
In 2000, 7.6% of the population had diabetes and in only a decade this figure almost doubled and reached 13.4%.
Prof Mehmet Temel Yilmaz, from TDF, says there is little awareness towards diabetes in Turkey - only one-in-five people know what diabetes is and what its causes are.
"We don't regularly exercise. We adapt to new technologies much faster than others, which make us move even less.
"And especially in the southeast of the country, we have a traditional culture of fast food - like doner kebabs," he says as to why an increasing number of Turkish people are getting diabetic.
There is also another factor dominant in Turkish people's lives that does not help diabetes either - stress.
Turks, it feels, need to adopt a new approach to increase their quality of life. Eating healthy food, exercising more and keeping a quiet mind seem to be the recipe.
The WHO report said the solution required the whole of society to act.
"The 'easy' solution is for all of us to exercise, eat healthily and not gain excess weight - of course it's not so easy," said Dr Krug.
He called for governments to regulate the fat and sugar content of foods to ensure there were healthy options available to people.
Better urban planning that enabled people to cycle and walk was also essential as was encouraging breastfeeding, he added.
And he also called on the food industry to act responsibly to ensure it reduced the fat and sugar content of foods, and to cease marketing unhealthy foods to young people.
But the report showed that two thirds of low income countries were not able to provide blood sugar monitors or drugs such as insulin or metformin for most people.
Dr Krug concluded: "Two things really worry me when I read this report.