I thought it was a pretty big world we lived in, full of many diverse and far flung cultures. But Urban Outfitters has apparently done the seemingly impossible and pissed off every single one of them, leaving the brand no choice but to loop back and piss off one they’ve already knowingly pissed off in the past.
“We sincerely apologize if we offended the Hindu community and our customers,” a spokesperson said at the time. “We appreciate [Hindu statesman] and the Universal Society of Hinduism for bringing this matter to our attention and for helping us understand the cultural and religious sensitivities this product carries. We will remove the Ganesh Socks immediately from our website and stores.”
Now I’m not going to pretend to understand how Urban Outfitters’ buyers’ minds work. But knowing that Hindus took offense to the Ganesha socks, they’ve now stocked up large on giant Lord Ganesha duvet covers on which to consummate all your sweaty summer OK Cupid flings. The cover in question is claimed to be Made in the USA and is priced at $129.00-$169.00 on the website. UO website describes it as “UO Exclusive” and “topped with a standout illustration by the talented Valentina Ramos”.
In a statement in Nevada yesterday, Zed said that Lord Ganesha “was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be slept (or sexed) upon. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.”
No shade to Ramos, who is obviously a very talented artist. But really, a cover for the pièce de résistance of your mating chamber? Surely with all those creativity inspiration candles lying around Urban Outfitters can come up with something slightly less offensive.