In a Facebook post titled ‘Climb’ on Monday, Mrs Quist announced that “the time is right for me to move on to the next chapter”.
Lucy Quist joined Airtel Ghana in 2014 as the first Ghanaian female CEO of a major multinational telecom company.
During her tenure, she successfully led her team to reposition and transform Airtel Ghana into one of the fastest growing telecom companies in the country as well as the industry leader in data and digital innovation and the most loved telecom brand in the daily lives of Ghanaians.
She is credited with leading the launch of breakthrough initiatives for Airtel Ghana including the introduction of bespoke sub brands and value propositions for customers – such as Airtel Premier, the telecom industry’s first ever sub brand that provides telecom and lifestyle solutions for High Value customers.
She also led the creation of Airtel’s Data Business – building a specific sub brand to grow the data side of the business – resulting in a significant growth in customer and revenue market share for data. Airtel’s Data Business became the conduit for digital inclusion and some of the most remarkable innovations in the data and internet service provider space within the Ghanaian telecom industry.
For instance, under her leadership, Airtel Ghana was first to introduce Free Facebook in 2015 and also zero-rated over 40 sites across education, media, healthcare and lifestyle which enabled thousands of Ghanaians, who would otherwise be excluded, to be digitally included.
The company would follow up with breakthrough innovations such as Bundles on Facebook which enables the purchase of data bundles in real time on Facebook, dual recharge cards that enabled customers to directly load either data or airtime from the same recharge card among others.
Commercial growth aside, Mrs. Quist has been a strong advocate for corporate citizenship and Science, Technology, Engineering and Mathematics (STEM) – enabling Airtel Ghana to play a significant role in the social and economic development of the country through the company’s community investment programmes such as Airtel Touching Lives, Airtel Rising Stars, Schools Adoption programme and the Evolve with STEM initiative – which she personally championed to transform mindsets and empower young people to embrace STEM.
Through her exemplary leadership, Airtel Ghana has been recognised repeatedly by reputable organisations in Ghana, Africa and globally.
The company is reported to have won over 30 major competitive awards during her tenure including Best Data and Internet Service Provider, Telecom Business of the Year, Best CSR initiative in Africa and at the Global Carrier Awards. On a personal level, Mrs. Quist has been recognised by several reputable organisations for her transformational and inspirational leadership, her exceptional strategic marketing insights, selfless dedication to growing people and for championing causes that are shaping the lives of young people on the continent.
Notable among these are – Corporate Leadership Award (Ghana Legacy Honours 2017), Telecom CEO of the Year (Ghana ICT and Telecoms Award 2016), CSR CEO of the year (Ghana CSR Excellence Awards 2016) and CIMG Marketing Woman of the year (2014).